ABOUT
We are experts in Human Factors, User Research and UX, passionate about Human Centred Design. We help create solutions that positively impact lives by focusing on the people who will use them.
Our Founder Annmarie, has over 12 years experience collaborating with multi-disciplinary teams to drive desirable, technically feasible and commercially viable solutions, grounded in Human Centred Design principles. Annmarie is based out in Atlanta. Day-to-day she supports customers with strategic planning and decision making, including Product Management support, HF Strategy Consulting and Design Innovation Workshop facilitation. In her spare time you’ll find her surfing, snowboarding or out in the hills with her dogs!
ANNMARIE NICOLSON
DIRECTOR & HUMAN FACTORS CONSULTANT
Having worked both client-side and in consultancy, Claire has a balanced perspective of the HFE process, and a keen eye for detail. Along with her background in biochemistry, and a PhD in paediatric medical device design, Claire uses her knowledge of pharmaceuticals, biology, and human factors to help deliver meaningful products to users. When not at her screen, you’ll find Claire behind her sewing machine, or out walking her beloved Westies!
CLAIRE ROBERTS
PRINCIPAL HUMAN FACTORS CONSULTANT
Laura has a background in Psychology and 10 years experience supporting clients in safety-critical and medical industries. Specialising in medical device development, she works closely with customers to ensure systems are safe and effective to use. Her expertise includes Use Related Risk Assessments to planning, moderating, analysing and reporting of HF Formative and Summative evaluations. When not reading or playing video games, Laura loves keeping fit at jiujitsu and exploring Bristol’s restaurant scene.
LAURA MCDOWALL
PRINCIPAL HUMAN FACTORS CONSULTANT
OUR EXPERTISE
Our purpose is to ensure the user is at the heart of the development process to drive desirable, intuitive, and safe products that empower users, improve Quality of Life (QoL) and patient outcomes.
We are experts in the Human Factors and Usability Engineering standards and regulatory requirements for medical device development including IEC-62366 and FDA Guidance.
We have conducted research with hundreds of individuals including healthcare professionals, lay persons and diverse patient groups.
We combine our creative Human Centred Design and technical Human Factors Engineering knowledge to create a tailored approach to suit your needs.
Human Centred
Design
User Research & User Experience (UX)
Design Strategy & Product management
Insights & Innovation
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Human Factors &
Usability Engineering
Post-market surveillance
Use Related Risk
Formative & Summative Testing
HFE Reports for regulatory submissions
& Expert reviews
OUR PROCESS
We follow a harmonised Human Centred Design and Medical Design Control process, which has gained us the trust of some of the world’s most reputable companies.
OUR FACILITIES
We have premises in both Atlanta and Bristol, which we divide our time between.
Our creative studio in South Bristol, where the majority of our team reside, it is the perfect workspace for conducting research studies and holding collaborative workshops and meetings.
Our viewing facility in Sandy Springs, Atlanta, is located within the Mount Vernon Medical Center. This spacious facility boasts 2 viewing suites which can be set-up in any use environment required from in-home to in-clinic.
Let’s discuss how we can implement our expertise in Human Factors and User Research to help you achieve a successful product launch.
